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Creating a Sales and Marketing Plan for your CAS Practice
Thinking back to our Marketing 101 class, most of us will remember the four Ps of marketing: product, price, place, and promotion. Consumer goods manufacturers proactively choose to position their products in the low, medium, or high end of the market. Those product...
Think like a General Manager
The title general manager is not as common as it once was. Young MBAs from the 1980s and 1990s all dreamed of becoming a divisional general manager at Fortune 500 companies and eventually moving on to CEO. The traditional career path for the general manager could...
Creating a Growth Plan for Client Accounting Services
Growth can be challenging Recognize that even if you’ve been in practice for ten years as a tax or audit practitioner, starting a CAS practice is a different venture. You will need to start with single and multi-year goals. Your first goal may be as simple as...
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