At Google IO, the tech-giants annual developer conference in Mountain View, CA, Google announced their new AI system, Duplex.

In a video that was seemingly immediately viral, Duplex can be heard acting as a personal assistant, making phone calls seamlessly in the background of a phone.

In the first example, when prompted to schedule a hair appointment on a given date and window of time, Duplex makes the appointment for “her client, Lisa.” The call goes off without a hitch and successfully schedules Lisa an appointment without the receptionist ever knowing she was speaking to a computer system.